Shopping these days doesn’t seem like to much of a chore especially with the introduction of online shopping. Now however, it has become fully immersive with the Oculus Rift.

The virtual reality program was created for supermarket giant Tesco and is optimistically described as ‘the most immersive experiential platform’. ‘We plan to create virtual experiences for brands that advertisers could only have dreamed about only a few years ago,’ explained Ben Paterson, founder of Figure Digital, the company that designed the technology.

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Create a virtual World to communicate a brand’s message, it looks amazing and will be interesting to see if people get on board. Follow this link for the full article.